Hospitals/Teaching Medical Centers

The Director of Marketing has responsibility for Marketing Strategy, Media Relations and Marketing Communications. The Director will lead the development of the marketing strategy, focusing on local and regional branding. He/she will coordinate internal and external marketing communications including routine and strategic communications to employees, medical staff, volunteers, referring physicians and other internal and external audiences. Develop and recommend marketing communications strategy for situation-specific communications. Act as counsel to Executive Staff for media relations, crisis communication, and issues management. Work with the Senior Vice President, Strategy and Market Development to develop an annual Marketing Communications plan including strategies, priorities, tactics and budgets for the organization and for individual service lines.

The Regulatory Affairs Manager will be responsible for the implementation and coordination of the Hospital’s Regulatory Compliance program, to include all phases of preparation for and survey by JCAHO, DPH, CMS etc. The Regulatory Affairs Manager will ensure completion and follow-up of Root Cause Analyses related to actual or potential sentinel events. The incumbent will also coordinate or participate in Quality Improvement Committees.

The Director of Physician Relations and Business Development is responsible for developing and maintaining mutually beneficial relationships with physicians and their practices, resulting in high physician satisfaction and increased patient referrals/admissions. Reports to Senior Vice President Strategy and Market Development, with a close working relationship with the President and CEO and Senior Vice President Medical Affairs. Represents the office of the President and CEO of Stamford Health System and acts as liaison between physicians, their office staff, and SHS management, promoting open communication. Identify and organize opportunities for continual communication and feedback between physicians and the President and CEO and other SHS VPs. Work with internal SHS VPs, directors, managers, and others as needed in identifying and fulfilling the needs of physician practices when problem resolution is required or specific services are requested. Identify and target appropriate physician offices for increased referrals and admissions to SHS services. Work closely with physician practices to understand which SHS services and products will be of most benefit to those physician practices. Work with the Senior Vice President, Strategy and Market Development, Senior Vice President for Medical Affairs to continually update targeted physician lists and geographic strategies.